Avatar Compares to Obama Marketing Campaign

After months of seemingly endless hype, James Cameron’s epic film Avatar, will finally be released Friday, December 18, 2009. The film allegedly cost over $200 million to make. I would be surprised if Avatar even made it’s money back. Granted it should, based on the amount of marketing the studio has done to promote it.

The hype surrounding Avatar is comparable to that of Barrack Obama’s campaign to the Presidency. Obabma’s entire “Yes We Can” campaign, genrated more hype than any other politician in recent history. So far Obama has struggled in office, but at least it was expected that it would be very difficult for Obama at first, as he completely overhauled the current government.

I am starting be skeptical about James Cameron’s film that will allegedly, “change the way we watch films”. I don’t see how it will change the way I view films. What is going to make it so different, 3D glasses? CGI effects? or the fact that it is over two and a half hours long? To me, none of these factors make me get more excited about a film, memorable cinema comes in the form of great script writing, great acting, and great directing. Pulp Fiction was a film that made audiences change the way they viewed films, and it was mainly due to the unique script written by Quentin Tarantino.

I will still reserve my final judgement of the film until after I see it, but so far, through traielrs and previews – I am not impressed. One thing is certain, Avatar is genereating as much buzz as Barrack Obama’s trip to Copenhagen, to discuss global climate changes. The jury is still out on Obama, to see if he will ever reach the outrageous expectations bestowed upon him. As for Avatar, the hurry will be able to finish deliberating tomorrow, upon the film’s release, to see if it has lived up to it’s unprecedented hype.